Beer marketing and brand storytelling begins with clear communication that helps breweries and beverage businesses reach the right audiences. Since 2018, Kaeru Beer has been trusted by the international beer and beverage industry. We provide specialist copywriting, editing, content and proofreading that puts more substance behind the label.
Beer marketing and brand storytelling with international reach
- Commercially focused writing partner
- Native UK-English elegance to brand-aware marketing
- Beer, cider and beverage industry storytelling
- Social, environmental and sustainability improvements and communication
- Dutch-English translation (transcreation)
- Market entry, product development, branding & compliance
- Specialist knowledge of the UK, Dutch and Japanese drinks sectors
- Specialist Professional Services support for breweries, cideries & distributors
- B Corp Consultant
Kaeru Beer is led by Matsuda Mulville and draws on more than 35 years of international business experience. This experience spans the beer, beverage, hospitality and corporate sectors. In addition, Kaeru Beer operates from Haarlem in the Netherlands, Liverpool in the UK and Okayama in Japan. As a result, clients gain local market awareness and an international perspective.
As an English-language specialist, Kaeru Beer provides copywriting, editing, proofreading, content development and websites. Moreover, we create website copy, articles, reports, brand stories and SEO content. Therefore, every part of your communication can remain clear, balanced and commercially focused.
Our specialist knowledge covers alcoholic drinks, craft beer, cider and traditional ales or lagers. We support breweries, distributors, value-chain and supply-chain companies, pubs, bars and cafes. Through beer marketing and brand storytelling, we reflect each client’s identity, values and commercial goals.
For companies working across borders, our transcreation service helps your message travel well. We convert Dutch or Japanese source material into natural, accurate and easy-to-understand English. Rather than translate word for word, we adapt meaning, tone and cultural context. Consequently, your communication reaches new and existing customers as intended.
Strategic beer and beverage support beyond marketing
Alongside marketing services, Kaeru Beer provides project management, change management, process improvement and documentation excellence. Accordingly, clients gain one experienced partner for communication, brand development and operational improvement.
Peter Mulville is also a B Corp Consultant who specialises in supporting breweries, beer companies, hospitality businesses and beverage-industry suppliers and distributors. He helps organisations measure and improve their sustainability and ESG performance. In addition, he supports companies preparing for B Corp certification and developing credible long-term positive impact strategies.
Ultimately, effective copywriting, editing, content and proofreading help brands mature with purpose. Kaeru Beer combines sector knowledge, international experience and professional standards. The result is beer marketing and brand storytelling that builds clarity, credibility and lasting brand awareness.