Articles

Available Articles:

Available Articles:

These recent articles are unpublished and available on request: E-mail: 2021.available.articles [ at ] matsudamulville [ dot ] nl Social Media: Contact Meet B-Candidates: Strategic Flexibility with Purpose This article introduces B-Candidates: a new breed of work-seeking individuals whose principles, morals, ethics and beliefs are 

Dr Edward de Bono (1933-2021)

Dr Edward de Bono (1933-2021)

Edward de Bono’s ideas are central to my cognitive development over the past decade, a shift away from ‘traditional’ (vertical) to parallel and lateral thinking – fundamental to an ethos that continues to guide my decision-making today. His ideas reinforced my lifelong notion that operacy 

Building values-based, impact-driven connections in 2021

Building values-based, impact-driven connections in 2021

I want to create values-based, impact-driven networking channels in 2021, for ethical professionals operating in the Netherlands, Benelux and the EU. Who is interested in forming these with me? With limited opportunities to meet and create value with like-minded businesspeople and entrepreneurs in 2020, the 

Resilient democracy?  Or antifragile democracy?

Resilient democracy? Or antifragile democracy?

Does The Economist’s November 28th 2020 cover question overlook a fundamental problem? Do we want or need a democracy that is merely resilient – i.e. remains strong during and after shocks and stressors? No, I suspect not! This is the mistake many commercial enterprises also 

Search for success or plan for failure

Search for success or plan for failure

Events from the past few years teach businesses not to predict anything with certainty; established plans and known models are susceptible to unexpected change. Today’s entrepreneur avoids learning backwards; repeating past triumphs no longer guarantees future success. As established commercial pillars collapse, the 21st century 

OneCircle responds to uncertainty with vision

OneCircle responds to uncertainty with vision

While robust organisations persevere through turbulent conditions, pioneers foresee coming storms and respond with innovative action to flourish and prosper. A far-sighted vision triumphs when facing actual or potential adversity. Today’s progressive drink producers are thus loyal to OneCircle, founder of the revolutionary KeyKeg and 

Remembering lucky randomness survivors at VJDay75

Remembering lucky randomness survivors at VJDay75

VJ Day’s 75th anniversary stresses a respect for historic significance, and it is important for people to share their perception about how events affected them. I commemorate the occasion here through reflecting on close life with a veteran — a 2nd Battalion Royal Welch Fusilier 

Flexibility transforms modern business

Flexibility transforms modern business

FlexJobs’ 2016 survey reveals only 7 percent of US workers say ‘they’re most productive in the office’ — 51 percent prefer working from home and 8 percent ‘would choose a coffee shop, coworking space, library, or other place besides the office’. Another 8 percent ‘would 

Economic hopes continue to follow coronavirus social guidance

Economic hopes continue to follow coronavirus social guidance

[An article from Kaeru Beer, our partner organisation operating in hospitality]

Struggling business and creative freelancers share success

Struggling business and creative freelancers share success

Countless entrepreneurs earn a living in the arts, yet businesses overlook creative professionals and choose cronyism if a hanger-on offers to work gratis. As post-COVID-19 bartering (to exchange goods or services for other goods or services instead of money) plays a greater 21st century economic 

Knowledge-worker sloths choose flexibility

Knowledge-worker sloths choose flexibility

In This Morning Routine will Save You 20+ Hours Per Week, Benjamin Hardy raises two important commercial concerns: The Myth of the 8 Hour Workday and Quality Vs Quantity. Knowledge-workers sitting behind desks for eight hours, Monday to Friday, is an archaic tradition, absurd for 

Success overturns commercial norms

Success overturns commercial norms

Since exploiting opportunity requires balancing priorities, exciting, dynamic and thriving enterprises overturn commercial norms. Destabilising the equilibrium is easy, rewarding or lucrative. Gut instinct plays decision-maker. Some opportunities tick every checkbox, yet gut instinct rejects them. Conversely, forward-thinkers embrace other dire-looking opportunities that offer gut 

When swinging the lead is too heavy to bother

When swinging the lead is too heavy to bother

To swing the lead, according to the Longman Dictionary of Contemporary English, is ‘to avoid work by pretending to be ill‘. Having witnessed colleagues’ behaviour for over 30 years, I believe the lead often swings because people cannot be bothered travelling, or need an extra 

Leadership, improvement or agreement motivates valued-added teams

Leadership, improvement or agreement motivates valued-added teams

Service levels decline, waste replaces value, operational costs increase, and productivity is suboptimal when organisations lacks adaptive leadership, performance improvement or operational-level agreements. Workforces dissolve into loose, shapeless divisions without the glue that forms colleagues and teams into effective, lean value-adding streams. Agreements are often 

Complacent thinking about future crises

Complacent thinking about future crises

Imagine living on a planet that is given the opportunity to survive, a place in which everybody considers everyone else’s wellbeing. Imagine public interest reaching beyond personal vanity’s blinkers. Imagine concern for distant events that may, in due course, threaten individual liberty. And then: imagine 

Environment pleads for self-reflection

Environment pleads for self-reflection

What have we learnt so far this year? During the enforced absence from shopping for useless junk, worthless trinkets that make us feel less miserable, do we miss keeping-up-with-the-Joneses materialism, which we believe defines how people see us? When indiscriminate levellers appear, slicing through society, 

Why mocking Buridan’s Donkey brings misery

Why mocking Buridan’s Donkey brings misery

The paradox of choice, or, in other words, why people claim to want more choice and freedom despite the downside it brings. From a business perspective, too much choice drives people away; from a customer perspective, the ‘fear of missing out’ brings misery.  Slaves to 

Traditional Thinking v Design Thinking

Traditional Thinking v Design Thinking

Why are some endeavours not only too afraid to step away from Traditional Thinking’s limitations, but also dismissive of anything suggesting a Design Thinking approach? While rejecting the unconventional is easy, safe and “the way it’s always been”, does Traditional Thinking disregard (at its peril) 

Whipping square pegs into round holes

Whipping square pegs into round holes

Having been ‘caned’ at least once per week in school for ‘misbehaviour’ (i.e. a failure to comply with inappropriate, draconian relics from a Dickensian dystopia), the notion of corporal punishment as a deterrent is laughable. And yet, hierarchies and micromanagers continue to punish employees through 

Jamie Oliver’s B Corp model for hospitality

Jamie Oliver’s B Corp model for hospitality

[An article from Kaeru Beer, our partner organisation operating in hospitality]

Avoid aspirations to be dinosaur-shaped

Avoid aspirations to be dinosaur-shaped

Dinosaurs have a voracious appetite — for income, for turnover, for profits. Dinosaurs start huge and get bigger: mega-states, conglomerates, multinationals. Dinosaurs are aggressive, with a strategy that consumes everything standing in their way. Rhinoceroses are tough. But a tough stance is generally inflexible and 

Success cannot be measured by financials alone

Success cannot be measured by financials alone

True success cannot be measured by financials alone, but by focusing on the critical perspectives that rarely appear on spreadsheets pored over in ivory towers. Successful business recognises the importance of learning and growth: aligning internal processes with customer perception, employee satisfaction and social or