Beer and beverage industry consultant for breweries, hospitality and value-chain businesses or events.
A B Corp Consultant helping for-profit businesses measure and improve their ESG, sustainability and wider positive impact. At the same time, I provide English-language marketing, content and storytelling services across the Netherlands, Japan, the UK and the EU.
Brewery, beverage-industry and hospitality specialisms:
- B Corp Consultant for drinks-industry B Corp Certification
- Measure and improve social, environmental, governance and sustainability performance
- Effective-English brand-aware writing, marketing and storytelling
- Professional Services: Projects, Change & Processes
- Knowledge of the UK, Dutch and Japanese drinks sectors
Kaeru Beer: Your Beer and Beverage Industry Consultant Partner
KAERU BEER (Pronounced KA-E-RU) is the Anglo-Japanese branch of Matsuda Mulville.
At Kaeru Beer, we bring certified beer, cider and sake expertise to our marketing work and as an independent B Corp Consultant for breweries and other beverage businesses. Moreover, we operate from Haarlem, Okayama and Liverpool and across the EU.
Kaeru Beer combines effective English content writing & marketing with practical positive-impact consultancy for the beer, cider and beverage industries. Specifically, we write, edit and proofread high-quality native English and Japanese content. In addition, we build the global reputation of craft beer and cider through brand storytelling, social media engagement, sustainability communications and B Corp support.
Because we understand both English-speaking and Japanese markets, we connect Western and Japanese beer and cider businesses, helping them enter each market more smoothly.
日本のクラフトビール・サイダーを紹介したい、日本のクラフトクオリティを知ってもらいたい・広めたい方々の相談役窓口。
- 英語・日本語のコンテンツやコピーライト作成
- クラフトビール・クラフトサイダーの海外輸出・販売のサポート
- ご相談の内容に合わせて情報収集・専門者のご紹介
- イベント参加・企画運営のサポート
どんな小さなことでも構いません、お気軽にお問い合わせください。

Marketing, Content and Positive Impact for Beer, Cider and Beverage Businesses
Whether you’re a brewer, sake or cider producer, importer, exporter, wholesaler, distributor, retailer, manufacturer or another organisation involved from raw ingredient to the consumer’s glass or bottle, we can help you build a strong reputation. Moreover, our drinks-related marketing and content, sustainability, ESG and B Corp Consultant guidance can support your commercial goals and positive impact. Therefore, please speak with us.
Meet Your Beer and Beverage Industry Consultants
We are Peter and Saki, the core of Kaeru Beer, and we collaborate with international associates. Together, we combine beer-industry knowledge with marketing and B Corp, ESG and sustainability expertise. In particular, we focus on:
- artisanal craft beers and ciders;
- independent breweries and cideries;
- discerning taprooms, bars, pubs, brewpubs and beer or cider festivals that place value on quality, atmosphere, hospitality, customer-service and, most of all, great beverages served correctly;
- independent beer and cider retailers, importers, exporters and distributors;
- innovation and disruptive innovation in the beer industry;
- fellow-beer professionals, writers and others who add weight to a beer, cider, brewery or cider by back-end, hidden activities that are rarely seen or acknowledged by drinkers;
- people, stories, back-stories, motivations, hopes, wishes and aspirations;

蛙・かえる・カエル・Kaeru?
Beer and Beverage Industry Consultancy for Reputation and Positive Impact
As experienced beer and beverage industry consultants, Kaeru Beer brings 30 years of senior and executive-level professional-services experience. We add value, improve quality and help organisations achieve their goals or resolve complex challenges. In addition, we support B Corp certification, ESG and sustainability strategy, governance, change, strategic planning and clearer processes and communication.
Furthermore, we can manage processes, projects and portfolios, lead international teams and advocate a people-first approach. This is a result of combining structured adaptability, ordered chaos, rigorous agility and meticulous flexibility to strengthen skills, knowledge, capability and administration.


