Don’t open books to see only the words being sought

There is wisdom and obligation in never judging a book by its cover. And yet, the foolishness of opening a book to see only the words being sought is perhaps a more harmful mindset that requires its own idiom.

Don’t open books to see only the words being sought
–Peter Mulville

Reading between the words being sought exposes a wealth of opportunity for disruptive success and innovation. Avoid the obvious: do not see only what you are looking for, see the bigger picture to gain the value and reap the benefits.