The home of Matsuda Mulville Thinking
#Judgement
Commercial, personal and strategic acumen that embraces the practical and intellectual challenges of ambiguity and complexity in operational decision-making
Dr Edward de Bono (1933-2021)
Edward de Bono’s ideas are central to my cognitive development over the past decade, a shift away from ‘traditional’ (vertical) to parallel and lateral thinking – fundamental to an ethos that continues to guide my decision-making today. His ideas reinforced my lifelong notion that operacy …
Success overturns commercial norms
Since exploiting opportunity requires balancing priorities, exciting, dynamic and thriving enterprises overturn commercial norms. Destabilising the equilibrium is easy, rewarding or lucrative. Gut instinct plays decision-maker. Some opportunities tick every checkbox, yet gut instinct rejects them. Conversely, forward-thinkers embrace other dire-looking opportunities that offer gut …
Complacent thinking about future crises
Imagine living on a planet that is given the opportunity to survive, a place in which everybody considers everyone else’s wellbeing. Imagine public interest reaching beyond personal vanity’s blinkers. Imagine concern for distant events that may, in due course, threaten individual liberty. And then: imagine …
Traditional Thinking v Design Thinking
Why are some endeavours not only too afraid to step away from Traditional Thinking’s limitations, but also dismissive of anything suggesting a Design Thinking approach? While rejecting the unconventional is easy, safe and “the way it’s always been”, does Traditional Thinking disregard (at its peril) …
Avoid aspirations to be dinosaur-shaped
Dinosaurs have a voracious appetite — for income, for turnover, for profits. Dinosaurs start huge and get bigger: mega-states, conglomerates, multinationals. Dinosaurs are aggressive, with a strategy that consumes everything standing in their way. Rhinoceroses are tough. But a tough stance is generally inflexible and …
