The home of Matsuda Mulville Thinking
#DevilsAdvocate
To raise issues, to reduce uncertainty, to advocate learning (instead of avoidance), and to prevent workarounds and quick-fixes that fail to focus on future stability—at all times throughout change initiatives
Search for success or plan for failure
Events from the past few years teach businesses not to predict anything with certainty; established plans and known models are susceptible to unexpected change. Today’s entrepreneur avoids learning backwards; repeating past triumphs no longer guarantees future success. As established commercial pillars collapse, the 21st century …
