The home of Matsuda Mulville Thinking
#DecisionMaking
To avoid or reduce risk, to exploit opportunities, and to respond to issues—engaging with skilled stakeholders to track decisions, impact and alternatives
Why mocking Buridan’s Donkey brings misery
The paradox of choice, or, in other words, why people claim to want more choice and freedom despite the downside it brings. From a business perspective, too much choice drives people away; from a customer perspective, the ‘fear of missing out’ brings misery. Slaves to …