The home of Matsuda Mulville Thinking
#BusinessCreativity
Business culture encouraging unconventional thinking—to dream up new and unique ways of doing business that eradicate obsolete ideas
Building values-based, impact-driven connections in 2021
I want to create values-based, impact-driven networking channels in 2021, for ethical professionals operating in the Netherlands, Benelux and the EU. Who is interested in forming these with me? With limited opportunities to meet and create value with like-minded businesspeople and entrepreneurs in 2020, the …
Search for success or plan for failure
Events from the past few years teach businesses not to predict anything with certainty; established plans and known models are susceptible to unexpected change. Today’s entrepreneur avoids learning backwards; repeating past triumphs no longer guarantees future success. As established commercial pillars collapse, the 21st century …
OneCircle responds to uncertainty with vision
While robust organisations persevere through turbulent conditions, pioneers foresee coming storms and respond with innovative action to flourish and prosper. A far-sighted vision triumphs when facing actual or potential adversity. Today’s progressive drink producers are thus loyal to OneCircle, founder of the revolutionary KeyKeg and …
Success overturns commercial norms
Since exploiting opportunity requires balancing priorities, exciting, dynamic and thriving enterprises overturn commercial norms. Destabilising the equilibrium is easy, rewarding or lucrative. Gut instinct plays decision-maker. Some opportunities tick every checkbox, yet gut instinct rejects them. Conversely, forward-thinkers embrace other dire-looking opportunities that offer gut …
Whipping square pegs into round holes
Having been ‘caned’ at least once per week in school for ‘misbehaviour’ (i.e. a failure to comply with inappropriate, draconian relics from a Dickensian dystopia), the notion of corporal punishment as a deterrent is laughable. And yet, hierarchies and micromanagers continue to punish employees through …
Avoid aspirations to be dinosaur-shaped
Dinosaurs have a voracious appetite — for income, for turnover, for profits. Dinosaurs start huge and get bigger: mega-states, conglomerates, multinationals. Dinosaurs are aggressive, with a strategy that consumes everything standing in their way. Rhinoceroses are tough. But a tough stance is generally inflexible and …
Success cannot be measured by financials alone
True success cannot be measured by financials alone, but by focusing on the critical perspectives that rarely appear on spreadsheets pored over in ivory towers. Successful business recognises the importance of learning and growth: aligning internal processes with customer perception, employee satisfaction and social or …