Success overturns commercial norms

Since exploiting opportunity requires balancing priorities, exciting, dynamic and thriving enterprises overturn commercial norms. Destabilising the equilibrium is easy, rewarding or lucrative.

Gut instinct plays decision-maker. Some opportunities tick every checkbox, yet gut instinct rejects them. Conversely, forward-thinkers embrace other dire-looking opportunities that offer gut instinct approval.

The wild card takes another successful approach, lurking somewhere between rigid plans and ad-hoc responses. If people wait for perfection they risk delaying hopes and dreams pursuing what might not exist. Off-the-wall ideas, progressive thinking and taking chances create unexpected triumphs.

Too many undertakings fail through neglecting a new approach, failing to test hypotheses that deviate from preconceived ideas. Successful enterprises overlook staid, sober and conservative methods and take chances on unorthodox solutions and practices.

Rejecting traditions and commercial norms ignites a new prosperity, which is difficult to extinguish.