The home of Matsuda Mulville Thinking
#CriticalThinking
Rational, logical and unbiased analysis and assessment of fact and ideas: using parallel and lateral thinking to fully explore different perspectives, new concepts and solutions
Dr Edward de Bono (1933-2021)
Edward de Bono’s ideas are central to my cognitive development over the past decade, a shift away from ‘traditional’ (vertical) to parallel and lateral thinking – fundamental to an ethos that continues to guide my decision-making today. His ideas reinforced my lifelong notion that operacy …
Building values-based, impact-driven connections in 2021
I want to create values-based, impact-driven networking channels in 2021, for ethical professionals operating in the Netherlands, Benelux and the EU. Who is interested in forming these with me? With limited opportunities to meet and create value with like-minded businesspeople and entrepreneurs in 2020, the …
Resilient democracy? Or antifragile democracy?
Does The Economist’s November 28th 2020 cover question overlook a fundamental problem? Do we want or need a democracy that is merely resilient – i.e. remains strong during and after shocks and stressors? No, I suspect not! This is the mistake many commercial enterprises also …
OneCircle responds to uncertainty with vision
While robust organisations persevere through turbulent conditions, pioneers foresee coming storms and respond with innovative action to flourish and prosper. A far-sighted vision triumphs when facing actual or potential adversity. Today’s progressive drink producers are thus loyal to OneCircle, founder of the revolutionary KeyKeg and …
Success overturns commercial norms
Since exploiting opportunity requires balancing priorities, exciting, dynamic and thriving enterprises overturn commercial norms. Destabilising the equilibrium is easy, rewarding or lucrative. Gut instinct plays decision-maker. Some opportunities tick every checkbox, yet gut instinct rejects them. Conversely, forward-thinkers embrace other dire-looking opportunities that offer gut …
Why mocking Buridan’s Donkey brings misery
The paradox of choice, or, in other words, why people claim to want more choice and freedom despite the downside it brings. From a business perspective, too much choice drives people away; from a customer perspective, the ‘fear of missing out’ brings misery. Slaves to …
Traditional Thinking v Design Thinking
Why are some endeavours not only too afraid to step away from Traditional Thinking’s limitations, but also dismissive of anything suggesting a Design Thinking approach? While rejecting the unconventional is easy, safe and “the way it’s always been”, does Traditional Thinking disregard (at its peril) …
