The home of Matsuda Mulville Thinking


“A world of flat organisations and tumultuous business conditions — and that’s our world — punishes fixed skills and prizes elastic ones. What an individual does day to day on the job now must stretch across functional boundaries. Designers analyze. Analysts design. Marketers create. Creators market. And when the next technologies emerge and current business models collapse, those skills will need to stretch again in different directions.
—Daniel H. Pink, To Sell is Human.

Matsuda Mulville is an Anglo-Japanese endeavour and the home of Matsuda Mulville Thinking. We are freelance writers and professional service consultants who are motivated by and focus on what the World Economic Forum calls the Fourth Industrial Revolution: Cognitive Flexibility; Complex Problem Solving; Coordinating with Others; Creativity; Critical Thinking; Emotional Intelligence; Judgement and Decision Making; Negotiation; People Management; and Service Orientation.

We seek to think critically and solve complex problems in the pursuit of innovation, creativity, disruption and continuous improvement. Happy in the role of Devil’s Advocate, we strive to make a difference: transforming dysfunction into success; advocating, adopting and adapting to emergent behaviours; improving communication; and being antifragile through gaining from disorder.

Matsuda Mulville has a global focus, and we are excited by globalisation, emotional intelligence, inclusion, multinational staffing and cultural diversity. At our core are the twin concepts of People-First and Customer Focus, both of which enable quality and add value.

Matsuda Mulville Thinking aligns with Lean Thinking and Agile behaviour, specifically in the areas of people and process: continual improvement; the “first time right” approach; providing a world-class service; eradicating waste; enabling quality; eliminating “Failure Demand”; defect reduction; and the principle of a value-stream.

Our heart lies in the written word, and we are we are wordsmiths and mentors in the use of good English in a business context: marketing, social media, brand awareness, articles and reportage, journalism and so forth.

Not only do we practice the art of words and literacy — for it is an artform! — but we support business and commerce in the areas of:

  • Adaptive Leadership and People Management
  • Administrative and Administration Improvement and Innovation
  • Change Facilitation, Change Management and Transformation
  • Coaching, Mentoring and Encouraging Talent
  • Documentation and Knowledge Management
  • General Data Protection Regulation (GDPR) / Algemene Verordening Gegevensbescherming (AVG)
  • Governance and Quality Enablement
  • Information Technology and Communication
  • Portfolio Management
  • Process Improvement and Process Management
  • Project Management
  • Realisation of Desired Outcomes
  • Service Orientation and Service Management
  • Social Media and Website Management
  • Strategic Planning, Negotiation and Mediation
  • Transition and Release Management
  • Writing:
    • Articles & Journalism
    • Copywriting
    • Event & News Reporting
    • Formal / Informal Business Documentation
    • National and International Brand Awareness
    • Photojournalism
    • Proofreading & Editing
    • Technical Documentation
    • Transcreation from Dutch

With a background in websites, intranets, collaborative tools, Business Intelligence, applications and databases, we are also skilled in MS Access, Visual Basic (VB / VBA), SQL Server, T-SQL, Integration Services (SSIS), Reporting Services (SSRS), WordPress, HTML, browser-based design and SharePoint.

<<Achievements | Skills | Technical | Words and Literacy>>

Partner Organisations


KEARU BEER is also a part of Matsuda Mulville, and as future Certified Cicerones and Certified Cider Professionals we focus on the national and international Craft Beer and Real Cider industries. (A Cicerone is to beer what a sommelier is to wine.)